Largo Winch celebrates 20 years in Paris
November 2010
On the 20th anniversary of the comic strip which recounts his adventures, the famous businessman opened the doors of his secret Parisian residence to the public.
From the 3rd to the 6th November 2010, an exceptional event was organised to celebrate the 20th anniversary of the series. Largo Winch opened his secret residence in the City of Light to the public and the press. Held in the former apartment of the fashion designer Kenzo, this exceptional event was the chance for the press, VIP guests and fans of the series to discover the place where the famous businessman secretly manages the Winch Group from. All of the apartment's 14 rooms were carefully staged using personal objects belonging to the young adventurer and evoking his memory, his values and his lifestyle.
Plan
- mportant press device
- scenography in 14 rooms for a total surface area of almost 1,000 m²
- VIP evening to which journalists, businessmen and personalities were invited
- entrance tickets to visit the apartment sold in FNAC.
Results
- resounding success with the press and fans alike