Preview of "Largo Winch" for readers of Challenges
October-November 2008
The French economic magazine "Challenges" published a preview of "La Voie et la Vertu" (The Way and the Virtue), sixteenth album of the Largo Winch series. An exclusive association between two perfectly complementary worlds.
What more natural then, for a magazine devoted to the world of economy and finance, than to join up with one of the businessmen most known at planetary level? For the enormous pleasure of its readers, "Challenges" magazine helped them discover, in exclusive preview, the sixteenth volume of the Largo Winch comic strip. Divided into six episodes, the story appeared between 2 October and 13 November 2008.
Dispositif
- Paris-wide poster campaign
- original drawing by Philippe Francq on the cover of No. 138 of Challenges
- sixteenth episode of the “Largo Winch” comic strip, published in six episodes by the magazine
Results
- increase in the fame of Largo Winch