Duostamp: La Poste puts Largo Winch in the spotlight!
October 2008
La poste in Belgium published a series of stamps bearing the portrait of the young businessman.
These days, who has never heard of Largo Winch? Due to his growing notoriety, the la poste in Belgium decided to pay homage to the famous billionaire and to include him in their prestigious "Duostamp" collection. This collection includes a gallery of famous people for whom la poste has acquired a license. From now on, Largo Winch aficionados will be able to use stamps with the face of their idol on!
Plan
- design by Philippe Francq
- posters in all Belgian post offices
- article in the "Philanews" magazine (run: 130,000 copies)
Results
- the Largo Winch Duostamp has become a collector's item, sold on eBay and swapped at stamp collecting exchanges.