Largo Winch Game: the W Group recruit on the net!
Octobre 2009
In collaboration with Entropic Synergies, Largo Winch Design Licensing launched an online game based on the Largo Winch brand.
The Largo Winch Game is the first online economic, social and ethical strategy game, inspired by the values dear to Largo Winch. The player is incarnated as a W Group employee, the international empire owned and run by the billionaire Largo Winch. They can climb the group's hierarchy or create their own empire. To succeed, the player must develop a network of acquaintances and conduct parallel economic and social actions. Just like in the life of the famous businessman, ethics has an important place in the game.
Plan
- internet site in French dedicated to the game
- English version coming soon
- Presence of the Game on the covers of Largo Winch albums 1 and 2 (June 2009 and January 2010)
- Insertion of a flyer in the DVDs of the film, Largo Winch 1
- Emarketing
- Presence on Facebook and Twitter
- Press Relations
Results
- more than 250,000 players at the time of the launch
- aim for the end of 2010: 1 million online players