KPMG goes to the rescue of Largo Winch!
April 2009
KPMG chose Largo Winch as the iconic image of the campaign to launch its new service: "Business Emergency Solutions".
Thanks to "Business Emergency Solutions", KPMG, the leading French audit , accounting and consulting services company (source: Profession Comptable 2009) offers to help companies in the face of emergency situations. If the need arises, the consultant can be deployed anywhere in the world, in an extremely short time, a team of seasoned professionals. Their aim: to help companies to manage the most serious crises effectively. For the launch of this new offer in France, KPMG sought the help of their most unlikely client: Largo Winch. The group managed by the famous businessman in fact makes a shock call to KPMG faced with a crisis brought about by the accidental death of their Hong Kong subsidiary's financial director five days before the presentation of the annual accounts.
Plan
- campaign in the daily economic press (Les échos, La Tribune) and on the Web (Boursorama, Le Monde.fr).
- 30 second viral film put on the site and on YouTube.
- poster campaign from the 8th April 2008 to the 5th May 2009 in 260 locations on sites at the Parisian airports of Roissy-Charles de Gaulle and Orly.
- Dedicated internet site
Results
- KPMG France is satisfied with the results of the campaign: positive returns from clients, press articles etc