The Winch Group launches its own magazine!
November 2010
With its partners, "L´Express" in France and "Le Vif" in Belgium, the Winch Group launches "W", a monthly economic and financial supplement combining fiction and reality.
Although it deals with economic and financial news, "W" is a magazine unlike any other. Combining reality and fiction, it is distinguished by the choice of topics and the angle chosen to approach them from. Firmly anchored in the values of ethics and responsibility embodied by the famous businessman Largo Winch, "W" offers its readers an analysis that is neither blinkered nor a priori. Another way to see the world in which we live... Presented in the form of a monthly supplement in the "L'Express" (France) and "Le Vif" (Belgium) magazines, W has ambitions of becoming an independent magazine.
Plan
- Important press device
- 150,000 copies distributed to Premium subscribers and in bookshops and newsagents in the big French and Belgian cities (110,000 copies in France and 40,000 copies in Belgium)
Results
- excellent reception for the first edition of "W"
- increased fame of Largo Winch