La Poste, the Belgian Centre for Comic Strip Art and Largo Winch's marriage
January 2010
A stamp collector and a deluxe booklet celebrating a new work from Jean Van Hamme featuring the famous billionaire.
"The marriage of Largo" is the promising title of this work from Jean van Hamme published for the Belgian Centre for Comic Strip Art. Illustrated by Philippe Francq, this gem printed in 2,500 copies will delight collectors.
Plan
- Philastrip album created by Philippe Francq and Jean Van Hamme
- announcement in the "Philanews" magazine (run: 130,000 copies)
- mailing campaign
Results
- increased fame of Largo Winch