Largo Winch poses on the cover of "Monsieur"
November 2008
The time for a cover, Largo Winch plays the model to celebrate the 16th episode of his adventures.
The world's first male magazine, Monsieur is a symbol on which famous dandies, star reporters, literary men and renowned illustrators have collaborated. A contemporary icon, it was natural that Largo Winch, the famous businessman, should have a day in his honour to pose for his cover. The launching of the 16th episode of the adventures of the young billionaire was the dream occasion to make this idea come true.
Plan
- original drawing by Philippe Francq
- poster campaign throughout Paris to promote sales of the magazine.
Results
- increase in fame of the Largo Winch brand