Largo Winch returns to "La Terrasse de l´Hippodrome"
Summer 2009
For the second year, the young billionaire invites himself to La Terrasse de l’Hippodrome, summer "people" event of Brussels.
Every year, Simply Better, Brussels event specialist, organises a grandiose and ephemeral "terrace" in the prestigious context of the Boitsfort Racecourse. Between mid-June and 21 July, this mundane appetiser becomes "the place to be" and attracts a hand-picked "people" public.
Largo Winch, guest of honour at the 2008 edition, again lent his image to Moët and Chandon, main sponsor of the event, through a poster designed by Philippe Francq. Largo Winch was also interviewed exclusively for "La terrasse" magazine.
Plan
- Largo Winch poster
- Article in "La terrasse" magazine, printed in 10,000 copies distributed in the trendiest places of the capital.
- Website
- Press advertising
Results
- More than 60,000 visitors to Terrasse de l’Hippodrome between 12 June and 21 July
- Major increase in the fame of Largo Winch among the target public (20-30 years)