Largo Winch Grand Prix at the Vincennes Racecourse.
February 2010
In honour of the famous billionaire, the Racecourse created a Grand Prix in his name.
On Sunday the 7th February 2010, the horses set off at the Vincennes Racecourse for a special Grand Prix: the first Largo Winch Grand Prix! The racecourse wanted to make the most of the fame of Largo Winch, a captivating public figure, to showcase its activities. To support the message around this exceptional event, Philippe Francq produced an original design.
Plan
- poster campaign
- press articles
- 650,000 leaflets distributed in daily newspapers
- live broadcast of the race and the presentation of the trophy to the winner by Jean Van Hamme and Philippe Francq on France 3
- mention of the event by TF1
Results
- 20,000 visitors to the racecourse